Faculty Details

Photo of Tim RC. Anderson

Tim RC. Anderson

Executive Creative Director, Worldwide Marketing, Warner Bros


Email: tranders@andrew.cmu.edu

Other Courses

  • Television Marketing and Advertising

Affiliations

Biography

Award-winning Australian native Tim RC. Anderson currently serves as Executive Creative Director, Worldwide Marketing for Warner Bros.  In his position, Tim overseas creative and launch campaigns for shows including ELLEN, TMZ, EXTRA, THE REAL and JUDGE MATHIS. This includes materials for on-air, online, digital, outdoor, radio, and print.  He also oversees the daily promotion & marketing of 10 shows with producers in Miami, LA and New York.  Tim is responsible for all brand consistency across all show creative. 

Prior to WB Tim was a Writer Producer for ABC Entertainment Marketing in Los Angeles.  He also served as Senior Writer Producer at The NBC Agency, where he spearheaded some of the network's most buzz-worthy campaigns for top-rated series such as THE VOICE, THE EVENT, HEROES, LAW & ORDER, SVU, and AMERICAN GLADIATORS. Tim has won 8 Promax creative awards for his work, including three prestigious World Gold Promax awards, gaining the attention and respect of industry peers and superiors alike in Hollywood.

Most notably Tim was the creative force behind the New York Festivals and Promax award-winning launch campaign for NBC's aforementioned HEROES in 2005. Tim also created the now infamous Promax award-winning "Save The Cheerleader, Save The World" campaign for HEROES. Additionally, he took home a coveted World Gold Promax for his HEROES’ campaign, and another gold statue for his "Do Mondays on NBC" campaign tied in with Jennifer Lopez.

Over the years Tim has also been the key creative force behind the campaigns for some of TV's most dynamic show launches including LIPSTICK JUNGLE, I’M A CELEBRITY, GET ME OUT OF HERE, HEIST, JOURNEYMAN, CELEBRITY APPRENTICE, LAW & ORDER and LAS VEGAS.

Prior to NBC, Tim was Producer & Director, On Air Promotions for the Seven Network in Sydney and earlier served as Associate Producer for cable network UKTV, also in Sydney. After five successful years rising to the top of the Australian industry, Tim secured an 'Extraordinary ability' work visa to bring his talents to the US. Anderson has almost 15 years experience in Entertainment Marketing. 

Education


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