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MEIM Curriculum

MEIM instructors strive to develop your management and business skills to support your creative passion. Our first-year classroom experiences establish theoretical foundations and key management skills and techniques. The second-year curriculum complements the first year by providing courses specifically related to TV and film production, finance and business affairs, branding and marketing in the entertainment sector, new media, business development and the creative process of storytelling in all forms. The second-year courses demonstrate the practical application of the first-year’s fundamental management theory and practice within the context of the film and television industry.

These are the types of courses we offer:

  • Core courses cover management, technology, financial, quantitative and communication skills.
  • The capstone project will allow you to hone your new skills on a project that could be your first venture in the industry.
  • Critical to a complete education will be your practicum assignments, both in Pittsburgh and Los Angeles, that will supplement your classroom work and expand your work experience.
  • Seminars and special presentations are scheduled throughout the two years featuring key national and international figures in the arts, entertainment and related policy areas.

As two years of graduate study are but a small part of a student's life-long learning process, the MEIM curriculum has been designed within a broader vision of education. Graduate school should build on previous academic pursuits and prepare a student for the learning that follows graduation. The fundamental question employed when designing the MEIM program was, “What do students need to learn now, while in graduate school, and what is best left to be learned on the job?”

Furthermore, when considering changes to or expansion of the curriculum, practicum experiences or the roster of scholars and professionals who teach in the MEIM program, one overarching question is prominent: “How does this opportunity contribute to the MEIM program’s role in the learning process and to its educational goals?”
 

 


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Core Coursework

MEIM students share some core coursework with other Heinz College students in critical management areas for several important reasons.

  • First, we believe the fundamental principles and practices of good management within a creative enterprise are the same for the for-profit and non-profit sectors.
  • Secondly, the barriers dividing for-profit and non-profit creative enterprises are crumbling and some of your classmates will become part of your lifelong network of professional contacts.

Scholarships Available

We offer several scholarship opportunities for those who qualify. See what's available.