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Business Development

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93-856

Units: 6

Description

Business development uses the lenses of strategy and commercialization to identify opportunities for expansion and growth. It relies heavily on its functional cousins - Sales, Marketing, Finance and Corporate Strategy. Each functional area will be explored within the various sectors of the entertainment industry through class discussions, assignments and a final project. In this class, we will focus on business development in music, media and entertainment.

 

Learning Outcomes

The objectives of this class are to convey a broad understanding of the role of a business development executive, develop a POV about the trends and challenges facing the entertainment industry, and learn how to effectively navigate through a cross functional corporate world.

Prerequisites Description

Previous program course study, the “required readings” within the syllabus, prior to class and the viewing of the documentary BILLIE are the pre-requisites for this course.