The Strategy and Management of Technological Innovation
94-857
Units: 12
Description
Welcome to the dynamic and transformative realm of "Strategy and Management of Technological Innovation". This course is designed to equip learners with the acumen and practical skills necessary to navigate the rapidly evolving landscape of technology-driven innovation. We will delve deep into the intricacies of conceiving, nurturing, and strategically deploying technological innovations to achieve sustainable competitive advantage. We will emphasize the practical aspects of innovation strategy and management through an extensive array of case studies and real-life examples. Learners will delve into the nuances of go-to-market strategies for new innovations, master the art of sustaining innovation, and explore how disruptive strategies can reshape industries. By the end of this course, learners will be equipped with a robust strategic toolkit, rooted in real-world examples, that will empower them to lead and drive technological innovation within their organization(s), regardless of stage or industry.
Learning Outcomes
Learners will methodically achieve the following objectives throughout this course: 1) Innovation Strategy Formulation: Understand how executives harness technology and innovation to drive corporate strategy, achieving profitable and sustainable competitive advantages. 2) Technology Management: Explore the role of technology management in both emerging and established firms, and how it intertwines with overall corporate directional strategy. 3) Integrated Value Creation: Recognize how all facets of a firm's activities, assets, and relationships must synergize to capture value from innovation. 4) Go-to-Market Excellence: Delve into go-to-market strategies tailored to the unique demands of technological innovations, ensuring successful product launches and market penetration. 5) Sustaining Innovation: Learn the intricacies of managing and winning battles of sustaining innovation, ensuring your organization maintains a competitive edge over the long term. 6) Disruptive Strategy: Analyze methods of low-end and new market disruption, to position your organization for groundbreaking success. 7) Scaling Innovation: Gain practical skills for scaling newly developed innovations efficiently, ensuring rapid growth and market dominance.