Ari Lightman
Professor, Digital Media and Marketing; Co-Director, CISO Executive Education Program; Commercialization Advisor, Center for Machine Learning and Health
Ari is a Distinguished Service Professor, Digital Media and Marketing at Carnegie Mellon University's Heinz College of Information Systems and Public Policy.
Ari teaches classes focused on assessing and measuring the impact of emerging technologies including Digital Transformation and Measuring Social. This
Ari is also the Director of the CIO Institute at Carnegie Mellon University. The
Ari has 20 years of experience in new technology development and commercialization. Earlier in his career, Ari was a member of several successful entrepreneurial high tech ventures where he was integral in raising venture financing, securing key partnerships and sales, and spearheading several initiatives from product management to business development. Ari began assessing the opportunity for data analytics as a management consultant working with wireless carriers. He has developed web communities and digital media strategies for companies and organizations within healthcare, chemical industry, telecom industry, consumer packaged goods market, and the financial services space. In addition, he has worked with leading research universities to put together strategies and processes for building expert communities to accelerate technology commercialization.
Videos
Courses Taught
- 94-708 - Applied Strategic Marketing
- 94-823 - Measuring Social
- 95-722 - Digital Transformation
- 95-851 - Making Products Count: Data Science for Product Managers
In The Media
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- CNN - AT&T just had another outage. Why does this keep happening to them? (08-28-2024)
- Business Insider - The return of slurs in liberal language (08-24-2024)
- New York Post - Elon Musk’s Grok AI chatbot goes viral with mind-blowing deepfakes of Trump, Taylor Swift (08-22-2024)
- HuffPost - What's The Real Difference Between A $20 Swimsuit And A $200 Swimsuit? (08-12-2024)
- Yahoo Finance - The AI trade is losing its luster (08-07-2024)
- Pennsylvania Capital-Star - Pa. Secretary of the Commonwealth Al Schmidt has an eye on Elon Musk over election misinformation (08-05-2024)
- Quartz - It's National Lipstick Day – here's what economists say about the cosmetics staple (07-29-2024)
- U.S. News - I've Used Paid Online Survey Sites to Earn Extra Money – Here's How to Get Started (07-24-2024)
- Associated Press - Small businesses grapple with global tech outages created by CrowdStrike (07-21-2024)
- CGTN News - Global Business: Amazon Prime Day Dominance (07-17-2024)
- Fast Company - One year of Threads: How is Meta’s X rival really doing? (07-03-2024)
- Associated Press - There are 4.8 billion reasons why other leagues are watching the fallout from ‘Sunday Ticket’ case (06-29-2024)
- The Hill - Apple seeks to balance privacy, innovation with ChatGPT deal (06-18-2024)
- Information Week - How to Protect Your Enterprise from Deepfake Damage (06-06-2024)
- CGTN - Global Business: A deep dive on deepfakes (05-24-2024)
- KCBS Radio - New iPad commercial hits nostalgia where it hurts with it's latest controversial ad (05-09-2024)
- Pittsburgh Business Times - Collaboration on AI-powered patient safety research flags drug side effects (05-06-2024)
- El Periódico - ¿Hay fango en la política de nuestros países vecinos? (05-05-2024)
- Voice of America - How TikTok’s Technology Makes the Service Popular (05-01-2024)
- Mashable - Is the White House being hypocritical about TikTok? (04-30-2024)
- Voice of Indonesia - TikTok Recommendation Algorithm Gets Highlights Amid Ban Threats In The US (04-29-2024)
- Reuters - Explainer: What is so special about TikTok's technology (04-26-2024)
- Pittsburgh Tribune-Review - Will TikTok survive in the U.S.? 'It's not over till it's over' (04-24-2024)
- NPR - Even OpenAI says its new voice cloning tool has major potential for misuse (04-04-2024)
- MediaCorp - TikTok may be banned in the United States, putting tens of thousands of users at risk (03-27-2024)
- Pittsburgh Post-Gazette - Pennsylvania social media bill raises hackles of Big Tech (03-26-2024)
- Business Insider - A UPenn student started a YouTube channel. In weeks, her face was stolen on China's social media (03-25-2024)
- Wall Street Journal - How to Protect Your Child Against Identity Theft (03-17-2024)
- Government Technology - What Could AR/VR Do for Social and Emotional Learning? (03-01-2024)
- TechTarget - Web3 and sustainability: Benefits and risks (03-01-2024)
- New York Times - Why We’re Pausing Our Recommendation of Wyze Smart Home Devices (02-29-2024)
- TODAY - This video of chocolate-covered strawberries has gone mega-viral — but why? (02-23-2024)
- Pittsburgh Tribune-Review - Deepfake images continue to cloud social media. Can they be stopped? (02-02-2024)
- Forbes - Leadership Lessons From Elon Musk And Others To Keep In Mind In 2024 (12-27-2023)
- Yahoo Finance - Fate of pandemic darling stocks: DoorDash is taking off while Zoom remains in limbo (12-17-2023)
- CNBC - Can an AI chatbot be convicted of an illegal wiretap? A case against Gap’s Old Navy may answer that (12-03-2023)
- Wall Street Journal - Virtual credit cards: What are they and should you use them? (11-20-2023)
- Fox Business - ‘Reinventing history’: Experts warn the end of physical media will give tech giants even greater control (11-10-2023)
- Newsweek - Republicans Increasingly Worried About How Government Uses Their Data (11-03-2023)
- Yahoo News - Meta may be 'safe bet' for social media advertisers: Expert (10-26-2023)
- Wall Street Journal - LinkedIn Tests Generative AI to Field Cybersecurity Questions From Employees and Suppliers (10-25-2023)
- Information Week - US Lawmakers Mull AI, Data Privacy Regulation (10-19-2023)
- New York Times - Why We’re Pulling Our Recommendation of Wyze Security Cameras (09-18-2023)
- Rolling Stone - Zoom Is Using You to Train AI. So Will Everyone Else (08-09-2023)
- Bloomberg Law - AI ‘Watermarking’ Tools Emerging to Tag Machine-Made Content (08-07-2023)
- Forbes - 9 Leadership Lessons From What Elon Musk Has Done And Said About AI (08-06-2023)
- Yahoo Finance - What comes next for Meta's Threads? (07-27-2023)
- Engadget - Twitter’s rebrand to X could worsen its legal and financial problems (07-25-2023)
- Yahoo - Meta's Threads is a hit, but it's not yet a success (07-12-2023)
- The Guardian - Meta delivered ‘a major blow’ to Twitter. Will it flip the flailing firm’s fortunes? (07-07-2023)
- Rolling Stone - New ChatGPT Lawsuits May Be Start of AI’s Legal Sh-tstorm (06-30-2023)
- The Guardian - Struggling Meta showcases new AI tools at company meeting (06-08-2023)
- Computerworld - The metaverse: Not dead yet (05-31-2023)
- Seeking Alpha - Can Meta Platforms Stock Reach $300 In 2023? (05-18-2023)
- The Guardian - ‘Painted into a corner’: can generative AI save Meta from the metaverse? (05-11-2023)
- PR Daily - Twitter verification debacle continues to put brands in a bind (05-10-2023)
- Gizmodo - Airlines Ditch Customer Support on Twitter, Blaming Verified Checkmark Chaos (05-09-2023)
- Wall Street Journal - Some Airlines Avoid Twitter, Putting a Popular Travel Hack at Risk (05-09-2023)
- WTAE-TV - What to know about the ongoing conversation surrounding TikTok (05-01-2023)
- Fox News - Landmark Supreme Court case could have 'far reaching implications' for artificial intelligence, experts say (04-25-2023)
- Fox News - Misinformation machines? Tech titans grappling with how to stop chatbot 'hallucinations' (04-22-2023)
- Yahoo News - The simple reason tech thinks India is its next big market (04-19-2023)
- Daily Beast - How Ron DeSantis Is Taking a Page Out of Nixon’s Playbook (04-12-2023)
- USA Today - AI-generated images only going to get harder to detect, experts say (04-11-2023)
- Wall Street Journal - Paparazzi Photos Were the Scourge of Celebrities. Now, It’s AI. (04-03-2023)
- Vox - How unbelievably realistic fake images could take over the internet (03-30-2023)
- Pittsburgh Post-Gazette - False reports of active shooters at Pittsburgh-area schools led to panic — then ‘a major sigh of relief’ (03-29-2023)
- Pittsburgh Post-Gazette - ChatGPT is pushing generative AI forward, with powerful potential in health care settings (03-25-2023)
- Yahoo News - ChatGPT has the tech industry chasing hype, but there are risks (03-01-2023)
- CIO Dive - OkCupid helps users find love through ChatGPT (02-14-2023)
- The Swaddle - Why Gen Z Memeifying World Events Isn’t Trivial (02-08-2023)
- Daily Beast - Ron DeSantis' Secret Twitter Army of Far-Right Influencers (01-25-2023)
- Yahoo News - TikTok: Here's how Washington could take it on (even without banning the app) (01-17-2023)
- WIRED - Does Meta’s Horizon Workrooms Deliver? Customers Say Yes … and No (01-06-2023)
- Information Week - Is Silicon Valley's Unique Aura Fading Away? (01-04-2023)
- My Customer - Professional predictions: What will CX look like in 2023? (12-16-2022)
- My Customer - What should CX leaders prioritise in their 2023 budgets? (11-25-2022)
- Yahoo Finance - Musk’s short reign at Twitter has been chaotic. Don’t count him out. (11-16-2022)
- AdWeek - Twitter Fixed a Bug That Exposed Advertisers' Sensitive Credit Details Internally (11-15-2022)
- USA Today - Freed' bird: Day 1 of Elon Musk's Twitter and the social media platform's path forward (10-28-2022)
- Entrepreneur - The Elon Musk Deepfake Was a Joke. But More Celebrity Face Fakes Could Be Coming (10-27-2022)
- Yahoo News - Twitter: Both heavy moderation and an open platform 'can exist to some capacity,' professor says (10-27-2022)
- Wall Street Journal - ‘Deepfakes’ of Celebrities Have Begun Appearing in Ads, With or Without Their Permission (10-25-2022)
- Axios - Meta's Giphy loss sets new antitrust precedent (10-19-2022)
- San Francisco Standard - The Gap, One of San Francisco’s Most Iconic Businesses, Has Come Undone (10-14-2022)
- WIRED - A Sprawling Bot Network Used Fake Porn to Fool Facebook (09-26-2022)
- Adwek - California’s New Age Verification Rule May Expose Its Vulnerable Population (09-22-2022)
- Yahoo News - America has a growing patchwork of state laws trying to rein in social media (09-21-2022)
- Yahoo News - Twitter whistleblower's testimony proves we need national data privacy laws (09-14-2022)
- AP - Whistleblower: China, India had agents working for Twitter (09-13-2022)
- Gizmodo - TikTok's In-App Browser Has Code to Track Users’ Inputs and Activity (08-19-2022)
- Business.com - Data Delirium: Why and How You Should Embrace Big Data (08-15-2022)
- Yahoo News - Extremism experts warn of echoes of Jan. 6 in rightist response to FBI Mar-a-Lago raid (08-13-2022)
- Computerworld - Banks face a WhatsApp reckoning as regulators clamp down on messaging apps (08-08-2022)
- WPXI-TV - Acrisure’s financial strategy in renaming Heinz Field (07-29-2022)
- USA Today - Trying to get an airline, hotel or cruise line's attention? Try these social media strategies (07-15-2022)
- Yahoo News - Twitter just made the case for why it's better off without Elon Musk (07-13-2022)
- Yahoo Finance - America's tech giants have a new responsibility in the post-Roe world (06-29-2022)
- Yahoo Finance - The end of Internet Explorer has been a long time coming (06-15-2022)
- Wall Street Journal - Tech Leaders Say Facial-Recognition Clampdown Will Spur Innovation (05-25-2022)
- Yahoo Finance - Elon Musk may never be able to kick bots off Twitter (05-18-2022)
- Jerusalem Post - Questions for Jews to ask about Elon Musk's Twitter takeover (05-07-2022)
- Economic Times - The ugly face of modern divorces tainted by bullying, online harassment (05-06-2022)
- Information Week - How We’re Doing on Humanizing the Digital Experience (04-28-2022)
- The National Desk - US creates board to counter misinformation as it swirls online (04-28-2022)
- Yahoo Finance - Musk's buying Twitter could improve it in one big way (04-27-2022)
- Yahoo Money - Elon Musk's Twitter deal: 'People are either outraged or happy' (04-27-2022)
- Business Insider - Elon Musk's 'free speech' Twitter crusade could inflame its hate and disinformation problem, experts warn (04-27-2022)
- Channel Asia - Amid future workplace planning, businesses must not ignore virtual reality (04-25-2022)
- WAFB-TV (Baton Rouge) - Social media alerts law enforcement of live-streamed stabbing in Baton Rouge (04-19-2022)
- Yahoo Finance - Elon Musk wants to destroy Twitter's rules - that would make it a scary place (04-14-2022)
- AP - What happens in divorce when digital bullying is in play? (04-13-2022)
- Wall Street Journal - Twitter Is Working on an Edit Button, Early Reviews Are Mixed (04-06-2022)
- Business Insider - Facebook is facing a much more black-and-white content battle against Russian (04-02-2022)
- Yahoo Finance - Why Apple will soon lose its tight grip on the App Store (03-23-2022)
- CIO - Don’t ignore virtual reality as you plan the future workplace (03-18-2022)
- Yahoo News - Russia-Ukraine war: It’s your responsibility to stop disinformation (03-09-2022)
- Yahoo News - Russia’s brutality against Ukraine is unfolding on social media (03-02-2022)
- Forbes - How To Avoid Online Shopping Scams That Are All Over Facebook (02-24-2022)
- Wall Street Journal - The 2022 Super Bowl Ads Will Feature a Return to Travel, Familiar Faces and New Tech (02-13-2022)
- The Guardian - ‘Every move scrutinized’: Facebook’s rocky road to the metaverse (02-13-2022)
- Forbes Advisor - How To Stay Safe From Scammers Sliding Into Your DMs (02-10-2022)
- CIO Dive - More line of business leaders drive tech buying (02-08-2022)
- The Guardian - Meta rivalry with Apple inflamed as Facebook parent company share price plummets (02-04-2022)
- AdAge - Why Super Bowl viewers will see more health and wellness commercials (02-04-2022)
- Forbes - Why Interoperability Is A Must-Have (Not An Afterthought) (01-26-2022)
- Yahoo Finance - How Microsoft saved itself from social media scrutiny (12-06-2021)
- Washington Post - Big Tech is pushing smart home devices as the latest work-from-home tools (11-22-2021)
- Yahoo News - Kids YouTube Channels for Middle-School Parents (11-18-2021)
- Psychology Today - The Psychology of Social Cohesion in The Digital World (11-12-2021)
- Yahoo Finance - Livestream shopping could be the future of retail (10-26-2021)
- ACM - Filtering for Beauty (10-25-2021)
- Business Insider - How tech platforms were dragged into America's polarized political tug-of-war (10-02-2021)
- Les Echos - Tim Cook et Mark Zuckerberg : l'inévitable guerre (10-01-2021)
- Forbes - Facebook Heavily Criticized At Senate Hearing On Mental Health And Instagram Kids Issues (09-30-2021)
- Forbes - Facebook Will Be On The Hot Seat-Again-At Senate Hearing Thursday Because Of Instagram Kids App (09-28-2021)
- Forbes - As Spotify Becomes The Top Dog In Podcast Directories, Google Lags Behind (09-24-2021)
- Fortune - There are new scams on mobile payment apps-and teens aren't immune (09-22-2021)
- InformationWeek - How to Deploy Disruptive Technologies with Minimal Disruption (09-15-2021)
- Mashable - The weird world of anti-vax Etsy (08-24-2021)
- Vietgiaitri - 6 giải pháp với những doanh nghiệp đang gặp khó khăn khi chuyển đổi số (08-06-2021)
- InformationWeek - How to Become an IT Industry Thought Leader - InformationWeek (07-14-2021)
- Business Of Fashion - Gen Z Is Reimagining Masculinity. Brands Are, Too (06-22-2021)
- Illinois News Today - Apple vs. Epic: Why Cloud Games Have Been Talked About In A Breakthrough Antitrust Trial (06-09-2021)
- The Guardian - Gadgets have stopped working together, and it's becoming an issue (05-30-2021)
- MarketWatch - Epic vs. Apple: The (predicted) verdict is in (05-28-2021)
- USA Today - CEO Tim Cook takes the stand: Apple v. Epic Games gets star witness Friday as trial nears close (05-19-2021)
- Refinery29 - Forget Post-Vaccination Hugs, These People Just Want To Lick Everything (05-18-2021)
- Pittsburgh Post-Gazette - Ask me about ... patients bringing their own data and addressing privacy risks with telemedicine (05-17-2021)
- Mobilist - The Blunt Calculus About Elon Musk’s SNL Appearance That Everyone Seems to be Missing (05-11-2021)
- CNN - Apple and Epic wrap up first week of their blockbuster trial. Here's what happened and what's next (05-09-2021)
- MarketWatch - Apple vs. Epic: Why cloud gaming became a hot topic at landmark antitrust trial (05-08-2021)
- The Hill - Washington keeps close eye as Apple antitrust fight goes to court (05-01-2021)
- The Guardian - ‘They’re playing chicken’: inside Mark Zuckerberg and Tim Cook’s feud (04-28-2021)
- Axios - The pandemic's unexpected privacy pitfalls (03-19-2021)
- Smart Cities Dive - The end of another Sidewalk Labs-linked project highlights smart city sticking point (03-11-2021)
- Variety - How Jake From State Farm Made a Name For Himself on Madison Avenue (03-10-2021)
- CIO Dive - Existing technology is fine, just get creative, research shows (02-05-2021)
- Business Insider - Education advocates call proposal?s funding increase long overdue (02-03-2021)
- Inc. - 3 Strategies For Making Your Business go Viral on TikTok (01-25-2021)
- Yahoo Finance - Trump is out of office and off Twitter, but that won't stop disinformation from spreading online (01-22-2021)
- The Hill - Speech isn't free - is it time for a constitutional fix? (01-17-2021)
- NBC - Gen Z has never known a world without data sharing (and it shows) (01-15-2021)
- Tribune Review - Pittsburgh legal experts weigh in on Trump's Twitter ban (01-11-2021)
- The Hill - Trump supporters organized the Capitol riot online (01-09-2021)
- Business Insider - Experts say Facebook and Twitter were 'indirectly involved' in the US Capitol siege since they gave President Trump and his far-right supporters a place to congregate for years (01-09-2021)
- Los Angeles Business Journal Online - Book of Lists Profile: Snap Hits New Heights (12-28-2020)
- Jewish Voice, The - Online Anti-Semitism is Soaring (12-28-2020)
- Compliance Week - FTC data requests could pave way to federal privacy law, experts say (12-15-2020)
- Business Insider - Experts say the antitrust suits against Facebook may not change anything, but they're still a 'big deal' and signal that the US government will no longer look the other way (12-12-2020)
- Slate - How to Break Up Facebook (12-11-2020)
- Morning Star - Disney+ has nearly 87 million subscribers, and expects to reach 230 million to 260 million by 2024 (12-10-2020)
- Viacom - Rising Gen Z Subcultures: Cottagecore, VSCO Girls, and More (12-07-2020)
- AdWeek - How Agencies Will Be Reshaped in 2021 as 50,000 Jobs Leave the Industry (10-28-2020)
- NBC News - Big responsibility': In 2020, even armchair election analysts see little room for error (10-27-2020)
- USA Today - TikTok user has idea for a 'Gen Z tattoo,' then teens find out it looks like a Nazi symbol (09-27-2020)
- Bloomberg - Donald Trump celebrates TikTok deal that falls short of his key demands (09-21-2020)
- Marketplace/NPR - The WeChat ban will have economic effects, too (09-18-2020)
- Variety - Trump’s Unprecedented Bans of TikTok, WeChat Apps Slammed as Violating First Amendment (09-18-2020)
- AdAge - What the TikTok Ban Means for Brands (09-18-2020)
- Huffington Post - Do It For The (Agri)Culture: How The Cottagecore Trend Took Over Quarantine (09-11-2020)
- SF Business Times - Reinventing Gap (09-11-2020)
- Retail Dive - What the future of TikTok means for retail (09-02-2020)
- Liberation - TikTok aux Etats-Unis : Pékin répond du tac au tac (08-11-2020)
- The Guardian - 'I don't care': young TikTokers unfazed by US furor over data collection (08-05-2020)
- Fortune - Here’s what TikTok may look like if Microsoft buys it (08-04-2020)
- Marketplace/NPR - Why Microsoft wants TikTok and how the U.S. government feels about that (08-03-2020)
- WESA - Impact Thousands In Pittsburgh Area (07-30-2020)
- The Hill - TikTok may be a political-culture war victim, when the larger issue is data use (07-20-2020)
- CIO Dive - The dilemma of running TikTok on devices with corporate data (07-20-2020)
- New York Times - Time to Reconsider Native American Names, Say Activists and Academics (07-16-2020)
- Daily Telegraph - Why wasn't Donald Trump targeted in the Twitter hack?; Donald Trump may be the world's most famous tweeter. Why was his account left alone? (07-16-2020)
- Retail Dive - Will the protests be a turning point for diversity in athletics retail? (06-30-2020)
- AP - Virus consipracy-theory video shows challenges for big tech (05-12-2020)
- Elliott Advocacy - How can I get my money back from an imposter booking site? (05-11-2020)
- Engadget - Why do memes suddenly matter in politics? (03-11-2020)
- USA Today - Be careful where you click when making flight or hotel reservations – or it could cost you (02-28-2020)
- Bloomberg - Donald Trump’s Facebook Ads Look Different Than Democrats’ (02-27-2020)
- Fortune - How marketers are increasingly using A.I. to persuade you to buy (01-30-2020)
- CIO - Новите правила, към които трябва да се придържа CIO (Част 1) (12-31-2019)
- Forbes - How Academia Is Preparing For The Influencer Workforce (12-20-2019)
- Public Now - Experts: 2020 to bring new data privacy, content protections (12-19-2019)
- The Conversation - On TV, political ads are regulated - but online, anything goes (11-21-2019)
- Axios - 1 big thing: Russian interference, 2020 (08-21-2019)
- MarketWatch - This 31-year-old made $700,000 selling stuff online without any inventory (08-16-2019)
- Los Angeles Times - How Playbills became social media must-shares (08-15-2019)
- CIO Brazil - Esqueça as antigas regras; CIOs precisam seguir estas novas diretrizes (07-10-2019)
- Geek Spin - Not everyone is happy with Burger King’s ‘unhappy’ meals (05-06-2019)
- CNBC - Burger King faces backlash over mental health ad campaign (05-03-2019)
- WTAE - Study finds similarities between radicalization of Tree of Life and New Zealand shooters (04-10-2019)
- CIO Spain - Las 9 nuevas reglas de liderazgo de TI (12-10-2018)
- MarketWatch - Millennials are using Facebook and Twitter to name their children (12-04-2018)
- CIO - 15 ways to salvage a troubled digital transformation (09-24-2018)
- CJN - Unveiling Canada’s biggest Jewish Facebook page (07-18-2018)
- HBR - What Will Your Industry Look Like in 2030? (07-09-2018)
- WPXI - Twitter working to make direct messages more secure (06-05-2018)
- WTAE - SPECIAL REPORT: As midterm elections heat up, be wary of what pops up in your Facebook timeline (05-22-2018)
- CNBC - Martin Sorrell was an ad industry giant, but the business model he pioneered is outdated (04-18-2018)
- Ad Age - As fallout from Facebook and Cambridge Analytica continues, marketers shrug (03-30-2018)
- CIO Peru - Transformación digital: Su carrera en una encrucijada (11-06-2017)
- CIO - Digital transformation: Your career at a crossroads (10-02-2017)
- Information Week - Gaining business insights from social media analytics (09-01-2017)
- Voice of America - Decades Later, Governments Still Wary of Social Media (07-28-2017)
- Manufacturing Connection - Preparing Organizations and Workforce for the Future (07-27-2017)
- Dell - Future – Proofing: Technology, Society, Business (07-20-2017)
- Pittsburgh Post Gazette **13 total - Pittsburgh Zoo reaches out to millennials with new app (07-10-2017)
- Next Pittsburgh - From social media strategy to mojito mixology with Joanna Huss (07-02-2017)
Additional Information
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BSc, Biology University of Toronto
MSc, Engineering, University of Pittsburgh
MBA, Carnegie Mellon University