IMPACT POWERED BY CREATIVITY
Master of Arts Management (MAM)
Arts and cultural institutions need leaders who are as passionate as the artists and audiences they support. These organizations face unique challenges in the digital age, and the Master of Arts Management (MAM) program prepares students to face those challenges and ensure that the arts continue to thrive.
Combining the renowned interdisciplinary and creative power of Carnegie Mellon University's College of Fine Arts with the analytical expertise of Heinz College, the MAM program cross-trains graduates to be arts managers who can lead any organization at the highest level and have lasting impact on the communities they serve.
Our innovative approach centers on the intersection of people, policy, and technology with an arts focus. Courses in analytics and quantitative management—alongside exciting opportunities for industry-centered experiential learning—will train you to navigate the rapidly changing cultural economy of the 21st century.
You will emerge from the MAM program with a coveted skillset that arts organizations need and seek. Nowhere else will you find this type of skills-based, future-facing, tech-driven approach to arts management education. Nowhere else will you find this level of impact.
Stories of Impact
Read our articles and stories about Heinz College's impact in creative industries
Real-world experience
Our faculty and students work on some of the industry’s most challenging problems:
- Innovating new modes of audience engagement using data and tech
- Conducting case studies to discover and recommend best practices for residency programs
- Bringing evidence-based decision-making to arts education and advocacy
- Helping museums improve their membership attraction and retention
- Determine the economic impact of museums on the community
- Creating mission-driven, sustainable financial models that mutually benefit artists, audiences and arts organizations
- Analyzing digital opportunities for dance studio events
- Developing culturally responsible management practices to foster equity and inclusion
- Helping regional arts organizations connect with schools and educators
- Grow and expand audience reach for chamber orchestras
Play, Create, and Innovate
Inspiring Careers
Affording Your MAM Degree
Learn From the Best
My Story: Veronica
When Veronica went to the symphony or the theater, she only saw the final product. As a violist with a performance degree, she wanted to know more.
My Story: Karyme
Karyme Garzon Mahmud is from Colombia. She used the analytics training she received at Heinz College to gather data that supports her fundraising efforts.
Trail-blazing Faculty
Our faculty are innovators who rethink what’s possible.
Frequently Asked Questions
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