MAM
Master of Arts Management
The Master of Arts Management (MAM) program prepares graduates to use analytics, technology, and quantitative management skills to lead in the fine, visual, and performing arts industries
Is MEIM Right For Me?
The Master of Entertainment Industry Management (MEIM) program is a joint degree offered by Carnegie Mellon University’s Heinz College and College of Fine Arts.
An industry-centered professional degree that stands apart from all others, MEIM provides greater quantitative management and strategic skills than a film school, and more entertainment-relevant coursework and experiences than a business school. Quickly emerging as the premier training program for entertainment professionals in the U.S. and globally, MEIM empowers students to go beyond the classroom and make connections in the film, TV, gaming, and music industries with an immersive second year in Los Angeles, as well as networking events and visits to film festivals.
Our students come from all backgrounds—some have a previous connection to the entertainment industry, while many others come from more general humanities and business backgrounds. What they share is a passion for entertainment media and a desire to have an impact on this always compelling, creative, and influential sector.
Experiential learning is a cornerstone of all Heinz College programs, and nowhere is that more evident than the MEIM program. As a MEIM student, you will have constant exposure to practitioners through networking opportunities, projects, and special events, and you will graduate with over 1000 hours of real-world industry experience, giving you a distinct competitive edge in a field where relationships are everything. MEIM graduates go on to careers with major studios and networks, production companies, talent agencies, record labels, marketing companies, game developers, and media firms.
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A DAY IN THE LIFE
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Curriculum & Class Profile
For detailed curriculum information, please visit the MEIM Student Handbook.
SAMPLE SCHEDULE: MEIM
Below is one possible schedule for the two-year MEIM program. Actual schedules will vary depending on electives.
Class titles in bold are core courses. The MEIM program offers a broad array of courses worth multiple unit loads.
Year 1 (PITTSBURGH) - Fall SEMESTER
- Economic Analysis (12 units)
- Organizational Design and Implementation (6 units)
- Script and Story Analysis (6 units)
- Statistical Methods (12 units)
- Writing for Creative Industries (6 units)
Year 1 (PITTSBURGH) - Spring SEMESTER
- Financial Statements: Analysis of Companies (6 units)
- Managing Disruption in Media and Entertainment (6 units)
- Negotiation (6 units)
- Production Finance (6 units)
- Strategic Presentation Skills (6 units)
--REQUIRED SUMMER INTERNSHIP--
Year 2 (LOS ANGELES) - Fall SEMESTER
- AI & the Future of Creativity in Entertainment (3 units)
- Artist Development in the Music Industry (3 units)
- Business of Gaming (4 units)
- Digital Innovation and Entrepreneurship (6 units)
- Entertainment Industry Capstone Project (3 units)
- Film Economics, Marketing, and Distribution (12 units)
- Music Monetization and Song Royalties (3 units)
- Music Supervision (3 units)
- Navigating the Entertainment Industry (3 units)
- Practicum Internship (~30 hrs/week)
- Production Management (6 units)
- Television Business and Legal Affairs (9 units)
- Television Marketing and Advertising (6 units)
Year 2 (LOS ANGELES) - Spring SEMESTER
- Branded Entertainment (3 units)
- Business Development (6 units)
- Creative Producing (6 units)
- Entertainment Industry Capstone Project (9 units)
- Film Acquisitions (3 units)
- Film Exhibition (3 units)
- Intellectual Property (6 units)
- Market Research in Entertainment (3 units)
- Practicum Internship (~30 hrs/week)
- Television Economics (6 units)
- What Makes Us Play: The Craft of the Video Game (4 units)
WHO ARE MEIM'S STUDENTS?
The average MEIM class is diverse, both in terms of demographics and experience/education. Data shown reflects the last three years.
See the Admissions page for detailed admissions requirements for the MEIM program.
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MEIM Class Profile
*GMAT score data does not include GMAT Focus results. Applicants who have taken (or plan to take) the GMAT Focus are encouraged to use GMAC’s concordance table.