MAM
Master of Arts Management
The Master of Arts Management (MAM) program prepares graduates to use analytics, technology, and quantitative management skills to lead in the fine, visual, and performing arts industries
Is an Entertainment Industry Management Master's Degree Right For Me?
The Master of Entertainment Industry Management program is a joint degree offered by Carnegie Mellon University’s Heinz College and College of Fine Arts.
Heinz College's Master of Entertainment Industry Management degree provides greater quantitative management and strategic skills than a film school, and more entertainment-relevant coursework and experiences than a business school.
In their first year in the program, on our Pittsburgh campus, students are grounded in the business and management aspects of entertainment: financial analysis, economics, production finance, etc. After a summer internship, students head to Los Angeles for the program's second year, where they can augment core courses in film economics, production management, and television marketing with electives such as the Business of Gaming, Film Acquisitions, and Music Monetization and Song Royalties.
The result is a graduate with the business skills to lead and the creativity to innovate.
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Curriculum & Class Profile
For detailed curriculum information, please visit the Student Handbook.
SAMPLE SCHEDULE: entertainment industry management
Below is one possible schedule for the two-year program. Actual schedules will vary depending on electives.
Class titles in bold are core courses. The program offers a broad array of courses worth multiple unit loads.
Year 1 (PITTSBURGH) - Fall SEMESTER
- Economic Analysis (12 units)
- Organizational Design and Implementation (6 units)
- Script and Story Analysis (6 units)
- Statistical Methods (12 units)
- Writing for Creative Industries (6 units)
Year 1 (PITTSBURGH) - Spring SEMESTER
- Financial Statements: Analysis of Companies (6 units)
- Managing Disruption in Media and Entertainment (6 units)
- Negotiation (6 units)
- Production Finance (6 units)
- Strategic Presentation Skills (6 units)
--REQUIRED SUMMER INTERNSHIP--
Year 2 (LOS ANGELES) - Fall SEMESTER
- AI & the Future of Creativity in Entertainment (3 units)
- Artist Development in the Music Industry (3 units)
- Business of Gaming (4 units)
- Digital Innovation and Entrepreneurship (6 units)
- Entertainment Industry Capstone Project (3 units)
- Film Economics, Marketing, and Distribution (12 units)
- Music Monetization and Song Royalties (3 units)
- Music Supervision (3 units)
- Navigating the Entertainment Industry (3 units)
- Practicum Internship (~30 hrs/week)
- Production Management (6 units)
- Television Business and Legal Affairs (9 units)
- Television Marketing and Advertising (6 units)
Year 2 (LOS ANGELES) - Spring SEMESTER
- Branded Entertainment (3 units)
- Business Development (6 units)
- Creative Producing (6 units)
- Entertainment Industry Capstone Project (9 units)
- Film Acquisitions (3 units)
- Film Exhibition (3 units)
- Intellectual Property (6 units)
- Market Research in Entertainment (3 units)
- Practicum Internship (~30 hrs/week)
- Television Economics (6 units)
- What Makes Us Play: The Craft of the Video Game (4 units)
WHO ARE OUR STUDENTS?
The average class is diverse, both in terms of demographics and experience/education. Data shown reflects the last three years.
See the Admissions page for detailed admissions requirements for the MEIM program.
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Class Profile
*GMAT score data does not include GMAT Focus results. Applicants who have taken (or plan to take) the GMAT Focus are encouraged to use GMAC’s concordance table.